Android One.  Two Different Strategies

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Android One.  Two Different Strategies

Rumors have been spreading about the new Motorola One Power.  This week we got a glance at what’s coming to the market, and you may not be surprised to see that a notch is involved in the desgin.  A lot of Android phones this year have been mimicking the iPhone X’s newest feature, but there’s a lot more to the One Power than just how it looks.  It’s the head of a movement.

The One Power is sure to be a quality phone for its users.  At least a lot depends on it being that way since it will be the newest phone to carry on the Google One movement.  That movement began in 2014 as an attempt to capture the “next billion Android users” in developing countries.  It aimed to provide smartphones with current software at sub-100 dollar prices.

But How?

Typically this was possible by severly limiting specs like storage and RAM.  Users don’t have to spend much, but they can still experience all the cool new features versions like Android P have to offer.  Meanwhile Google gains a hold on smartphone marketspace that might otherwise not be filled due to price restrictions.  It’s a win win.  

At least that was the plan back then.  4 years later and the Android One movement didn’t take off exactly as the marketing team planned.  Sales faltered for the lower end phones due to their lack of being positively distinguished from their more expensive counterparts.  Appearing somewhat clunky, budget phones didn’t sell well, and there’s still a large population out there that is waiting to be capitalized on.  Android Go rose to take Android One’s place as the budget movement recently, and it looks like this new burst of marketing may have a better outlook.

Down But Not Out

That being said, Android One didn’t fade into oblivion, but instead decided to change its strategy.  It’s risen its price range to the $250-400 mark and in turn is producing sleeker more “high-end” looking phones that run on the newest softwares.  These phones are still more affordable than some, and this is thanks to the movement’s slogan “Everything you want.  Nothing you don’t.”  The phones don’t have a bunch of manufacturer customizations, but instead function similarly to Nexus and Pixel phones today.  They have Google’s apps built in, and run the latest Google software, but that’s just about it.  This is great if you’re not looking to spend a fortune and you also don’t feel the need for the extra add ons.

The One Power Up Close

The Motorola Power One will be prominently displaying a notch on its front along with a vertical dual carmera placement on its back.  Couple this with curved edges and a fingerprint sensor and we’re looking at a pretty stylish phone.  Whether you like the iPhone X or not, its undeniable that it’s style has set a trend that others a following.  How the software on the inside runs is a whole nother store though!

Do you have any thoughts on the new Motorola Power One?  Let us know in the comments below.

 

Android Go For Gold

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Android Go For Gold

Smart phones are naturally the next step in evolution from the flip phones everyone used not too long ago.  That being said, smart phones are expensive.  At least they are right now.

Android Go’s release

If you’re trying to buy one of the newer models you need a decent amount of cash in your wallet.   This trend likely won’t change in the near future as long as consumers are willing to pay top dollar for the high end models, but Google is taking steps to enter lower cost markets.  In a shift of focus from quality to quantity, Android Go is Google’s new initiative to expand its reach into other parts of the world and sell budget smart phones.  Some of these aim to be less than $100.

For a few years Google has been saying that its next billion users will come from countries like India.  And after Google’s Android One initiative failed to corner the budget market, Android Go is Google’s chance to learn from their mistakes and try again.  Android Go aims to provide a variety of smartphone options to users that have limited RAM but updated software.

Android Go specs:

It seems that despite the move towards quantity, quality won’t suffer too much.  Low tier smartphones already exist in the double-digit price range, but Android Go’s goal is to create a fast and smooth performance for users while utilizing the most recent Android software.  The key difference between Android Go devices and other cheap Android smartphones is that Go’s software is guaranteed to be up to date and optimized.  A huge selling point when you consider how most cheap smartphones are running on outdated API levels.

The first batch of Android Go phones such as the ZTE Tempo run on Android Oreo and focuses heavily on security and software updates.  With these in the forefront, less attention is given to low powered processors and roughly 1GB of RAM.

What does this mean for developers?

As with anything new in the tech industry, more than just consumers are impacted.  If you’re an Android developer and you have faith in Android Go’s initiative, then you had better start targeting Oreo or above.  Right now roughly 1% of the world is using Oreo so it’s not the end of the world if your apps are focused on lower level API’s, but in the next year or two this is going to change dramatically.

Of course if you’ve been paying attention to Play Store trends then this is not news.  Starting in August of 2018 all new apps for the store will have to be built with Android 8.0 Oreo or higher as the target API.  In other words, Android Go isn’t the determining factor for Oreo’s importance.

Times are changing and in order to keep up you need to make sure you know all the latest features.  PhonLab offers lessons on how to target different API levels and account for Oreo devices in your apps without leaving older users behind. You can learn all about this in Phonlabs Android app developer course.

Only time will tell how successful Google’s new movement will be, but it’s only a matter of time before everyone owns a smartphone.  There’s still a lot of market to capture in the world.  If you have any thoughts on Android Go’s potential or what it’s missing let us know in the comments below.