Fortnite Could Change The App Market As We Know It

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Fortnite Could Change The App Market As We Know It

Fortnite, the first person survival shooter game that has taken the world by storm, has finally made its way to Android.  I’m sure it will be a blast to play, but this isn’t the place to read reviews of videogames.  So why are we bringing it up?  Because Fortnite with its popularity has brought some light to a very deep discussion for what the future of apps looks like.  It’s more than a videogame, it’s the start of a movement.

Some Background

For those who aren’t familiar with the game’s success thus far, Fortnite has become one of the most popular games of all time and is played on PCs, gaming consoles, and iPads/iPhones.  It’s been developed for all of these different systems so that virtually anyone that has an electronic gadget has the opportunity to play, and for months now its been building up to its Android debut. 

This would just be another story of a successful video game, except that Epic Games (Fortnite’s creator) has made a bold decision for its distribution strategy.  They decided to forgo the common pathway of sharing their app on the Google Play Store.  Instead they will be distributing the app in their own digital store and keep the 30% “store tax” that Google would otherwise keep from in-app purchases.

Fortnite Paves Its Own Path

“It’s a high cost in a world where game developers’ 70 per cent must cover all the cost of developing, operating, and supporting their games.”  Epic said about the decision.  “And it’s disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service.”

Epic has shared its opinion that the app market is a highly monopolized one where developers are unfairly being taken advantage of.  Google and Apple have grown to such high user adoption rates that users don’t get apps from anywhere else.  This means that as a developer you either play by their rules or you don’t play at all.  Epic isn’t the first entity to share this sentiment, and the EU has even recently filed a lawsuit against Google for monopoly abuse.

Breaking The Cycle

Fortnite just happens to be such an incredibly popular game that it could potentially survive playing by its own rules.  Sure it won’t get as many downloads as it would on the Google Play Store, but it could still prove a successful venture which would open a serious discussion about other companies following suit.

To give Google a little credit Android phones do have the capability to download apps from 3rd party sources, it’s just not as common or streamlined a process.  Apple on the other hand has completely rejected this philosophy and gives users the choice of their app store, or users jailbreaking their phones to get what they want.

In the age of tech giants its hard to not just accept the fact that these monopolies exist and are becoming solidified.  So when a discussion is brought to the table about a potentially unfair situation arising it’s imperative that we keep an open mind and think about what impact can be made in the long run to ensure a healthy a thriving market economy.  Anti-trust is a sticky, sticky issue, but that doesn’t mean it shouldn’t be discussed.

The Google Play Store is a great tool that tons of developers (myself included) get to use to share their creations with the world, but every system needs checks and balances or else it will eventually experience abuse.  It will be interesting to see how successful a venture Fortnite on Android will be without involving itself in the Play Store.  What do you think about Epic’s decision?  Let us know in the comments below!

 

Android Adding Animated App Ads

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Android Adding Animated App Ads

Whether you like them or not, ads are here to stay.  They’re the reason so many apps are free to us as consumers, and without them we’d have to pay a few more valuable dollars out of pocket.  That being said, the less of a nuisance an ad is the better.  Google is exploring how to make ads more interesting, and the results are pretty meta.

Google’s New Strategy:

Google is testing out two new forms of advertisements, and while they’re in beta testing right now, it’s just a matter of time before they’re rolled out to everyone.  The first of these are video ads in the Play Store’s search results.  These videos won’t autoplay, but upon searching for a game users will have to option to watch trailers for related games.  Not too complicated of an idea, but certainly more interesting than just seeing 4 screenshots of what gameplay entails.

Now the really interesting change that Google is exploring is how to interrupt user’s experiences with ads without them realizing they’ve been interrupted.  The solution?  Games within games.  Usually when you complete a level or die in an app game you’re confronted with a short video of the newest game on the Play Store.  If you’re anything like me you count down the seconds until you can click to skip and get back to what you were doing before.  Google plans to make this experience less of a hassle by creating playable ads.  So when your game/app is interrupted by an ad, that ad will actually be a mini game that can be played.

The hope behind this is to get users more involved and increase the click rate on advertisements, all the while exposing players to games of similar styles and genres.  According to Google, video ads are used in almost half of the 1,000 top-earning apps.  A big change like this is certain to get some exposure.

Impending Impact:

It’s possible that these ads have an adverse effect and cause games to become more burdened with advertisements, but I for one have a bright outlook on this new implementation.  If this change is done in a tactful way that replaces current ads rather than adding on to them, things should be fine.

And from a developer’s standpoint, this change should be welcome.  I think It’s important to emphasize that an app only has to have as many ads as its creators choose it to.  Developers can learn how to easily integrate AdMob into their apps, and then decide how apparent they want ads to be in their app.  There’s a fine line to walk between scaring away users with too many ads and bringing in revenues, so regardless of any changes that come a free market should balance this trade off out.

How do you feel about Google mixing things up in its advertising department?  Let us know in the comments below.